Whether a golfer has just fired the round of his or her life to vault into contention or played the last three holes in five-over to fall hopelessly off the leaderboard, the “World’s Largest 19th Hole” puts a smile on the face of every competitor.

A nightly celebration, the 19th Hole is the heartbeat of the PGA TOUR Superstore World Amateur Handicap Championship. The event which covers the entire Myrtle Beach Convention Center is equal parts tournament headquarters, golf exhibition and party. The tournament’s 4,000 participants and their guests convene at the 19th Hole, anxiously hoping to see their name appear on the Jumbo Tron that displays the leaders of each flight. 

 But the 19th Hole represents far more than a spot on the leaderboard. The PGA TOUR Superstore World Amateur Handicap Championship is one of the most unique events in golf and its essence is on full display at the 19th Hole. From the moment golfers enter the Myrtle Beach Convention Center, they join a party that celebrates the game.

More than anything, the 19th Hole is where acquaintances on the golf courses become friends. Entrance into the 19th Hole is part of each participant’s entry fee (they are also allowed to bring a guest) and the perks are many. There are countless bars dispersed throughout the convention center, all of them serving premium beer, liquor, wine and soft drinks, helping golfers unwind after playing under tournament conditions.

The 19th Hole offers catered food, often by Myrtle Beach’s best restaurants, providing golfers with dinner and drinks as they relive their on-course exploits and plot the next day’s plan of attack.

The PGA TOUR SUPERSTORE has created a 100,000-square foot interactive golf expo which has become the marquee destination at the 19th Hole. The “SUPERSTORE” is a virtual playground for golfers, complete with manufacturer reps, custom club fitting, diagnostic machines and PGA professionals.

The “SUPERSTORE” features indoor putting and chipping greens, golf simulators to test your skills, and a virtual swing lab to analyze and improve your swing. PGA Professionals are also on-site with state-of-the-art launch monitors and swing simulators to help golfers select clubs that are best suited to their game. With all of the game’s leading club and apparel manufacturers’ reps on-site, the “SUPERSTORE” is a dazzling showcase of the best the game has to offer.

Though food, drink, club fitting and testing are more than enough for most people, it only scratches the surface of the 19th Holes offerings. There are more than 40 participants in a PGA Show-style golf expo and many of Myrtle Beach’s leading courses and resorts operate booths to showcase their properties. With yearly clinics from the game’s leading instructors, including David Ledbetter, Dave Pelz and countless others, the 19th Hole is a golfer’s paradise.

World Am Live, sponsored by Golf Magazine, is home to the event’s live entertainment, which has featured the Platters, the Miracles and members of Hootie & The Blowfish over the years.

The World’s Largest 19th Hole is really the world’s largest golf party. Free drinks, free food, good friends, club testing, advice from PGA Professionals, the list is nearly endless. But this much is certain: the 19th Hole is the event’s greatest perk, assuming of course you don’t win a new house, a new car or any of the life-changing prizes that have been given away over the years.

Following the fourth round of play, the tournament’s closing ceremony takes place. Flight winners are declared and more than $200,000 in prizes and gifts are awarded at the World’s Largest 19th Hole, as players say goodbye to a tournament they love, many of them already planning their return.