For the Sports Illustrated Golf Group it is a homecoming and an opportunity to broaden its appeal to amateur golfers.

For Myrtle Beach Golf Holiday and the World Amateur Handicap Championship it is an opportunity to partner with one of golf and sports leading brands.

For World Amateur players a new title sponsor provides the knowledge that the game’s leading media company is dedicated to improving golf’s largest single-site tournament.

Myrtle Beach Golf Holiday officials announced Wednesday at Pine Lakes Country Club that the Sports Illustrated Golf Group, which includes Golf Magazine, Golf.com and Sports Illustrated’s Golf Plus, is the new title sponsor of the World Amateur Handicap Championship.

Myrtle Beach Golf Holiday introduced the Sports Illustrated Golf Group as the new title sponsor of the World Am in a press conference at Pine Lakes Country Club. The event's new name is the Golf.com World Amateur Handicap Championship. Enjoy a press conference photo gallery.

Sports Illustrated Golf Group President Dick Raskopf talks about the excitment of joining the World Am family!